“we’re really taking this to heart.”

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

make it click

Nebraska Department of Transportation

When Nebraska ranked 49th in the country in seatbelt usage, the DOT knew it was time to drive change.

Realizing fear tactics failed to move 18 to 35-year-olds, our team launched a campaign rooted in reflection. 

Also known as "Does It Click Yet?", this became the most shared work in brand history and was adopted by the Nebraska State Patrol.

Fastening the future, one buckle at a time.

Results & RecognitioN

$284K

awarded in safety grants

100K

organic social impressions

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

FAQs

Agency

Jacht

Role

Brand & Consumer Research 

Competitive Analysis

Focus Group & Survey Moderation

Culture & Trend Reporting

Persona Building

Creative Briefing

Copywriting (OOH & Social)

Presentation Design & Storytelling

Team

Account Management​

Paige Brophy, Trent Fechtmeister

Brand Strategy

Luka Ivković, Maggie McCabe

Social Strategy

Megan Davey, Madisyn Krause, Lauren Peters, Ashley Cifuentes-Juarez

Creative

Bella Galindo, Victoria Baker, Michelle Nguyen, Lexie Worden, Danae Contino, August VanCleave

Production

Mackenzie Cook, Andrew Alvarez, Nia Johnson, Maia Merritt, Zach Cutler, Seonghyeon Um, Karlie Moore

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