“smells like teen spirit.”
Planet Fitness
high school summer pass
Building HEALTHY habits for teens & parents all summer long.
For the fifth year straight, Planet Fitness offered 14 to 19-year-olds a free, 90-day gym membership.
Because when summer hits, teens need something to do & parents need somewhere to send them. So we gave them both something to flex about.
Results & RecognitioN
3M
teen sign-ups
19M
summer workouts logged
78%
of teens reported feeling more confident
FAQs
Agency
Role
Campaign & Team Management
Client Communications
Media Partner Communications
Project Tracking & Organization
Travel & Production Assistance
Asset Preparation & Delivery
Team
Project Management
Danielle Jones, Zoe Branco
Brand Management
Julie Barr, Ashley Cox, Madie Waite, Rylee Walker, Luka Ivković
Strategy
Chris Cardetti, Molly Smith, Ann Fenley, Maggie Brown, Lauren Dismond
Social
Matt Mills, Anne Love Field, Jacque Vavroch, Ryce Stuckey, Kim Chungong, Emily Waters,Theresa O'Leary, Molly McWhertor, Caroline Adams, Ashley Zellers
Creative
Arthur Cherry, Alexa Ryzinski, Ali Esterly, Aaron Denson Jr., Sierra Hunter, Marie Aholt, Anita Ngo, Sean Grimes, Kelsey Wilkens
PR
Kara Koenig, Joseph Spencer, Madison Smiley
Production
Shawn Wallace, Kerry Rounds, Sophie Caster