“smells like teen spirit.”

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

Planet Fitness

high school summer pass

Building HEALTHY habits for teens & parents all summer long.

For the fifth year straight, Planet Fitness offered 14 to 19-year-olds a free, 90-day gym membership.

Because when summer hits, teens need something to do & parents need somewhere to send them. So we gave them both something to flex about.

Results & RecognitioN

3M

teen sign-ups

19M

summer workouts logged

78%

of teens reported feeling more confident

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

FAQs

Agency

BarkleyOKRP

Role

Campaign & Team Management

Client Communications

Media Partner Communications

Project Tracking & Organization

Travel & Production Assistance

Asset Preparation & Delivery

Team

Project Management         

Danielle Jones, Zoe Branco

Brand Management

Julie Barr, Ashley Cox, Madie Waite, Rylee Walker, Luka Ivković

Strategy   

Chris Cardetti, Molly Smith, Ann Fenley, Maggie Brown, Lauren Dismond

Social

Matt Mills, Anne Love Field, Jacque Vavroch, Ryce Stuckey, Kim Chungong, Emily Waters,Theresa O'Leary, Molly McWhertor, Caroline Adams, Ashley Zellers

Creative 

Arthur Cherry, Alexa Ryzinski, Ali Esterly, Aaron Denson Jr., Sierra Hunter, Marie Aholt, Anita Ngo, Sean Grimes, Kelsey Wilkens

PR

Kara Koenig, Joseph Spencer, Madison Smiley

Production

Shawn Wallace, Kerry Rounds, Sophie Caster

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