“A global leader in clean carbon black.”

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

Monolith

made with monolith

Changing the planet by changing the products we make.

Monolith did something no other company had—convert natural gas into cleanly made carbon black. 

Eager to tell their story, I partnered with agencies to develop a brand identity that showcased its environmental impact.

This work supported further funding, plant expansion and carbon black purchases from brands like Goodyear and Michelin.

Results & RecognitioN

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

FAQs

AgencIES

Blu Ivy Group & Agent

Role

Design

Copywriting (Web & Social)

Social Strategy & Management

Video Editing

Team & Cross-Agency Communication

Production Assistance

Team

Account Management​

Dan Levy, Jake Strange, Stacy Parker, Leandra Harris

Brand Strategy

Zeeshan Ali Yousafzai, Michael Hoffman, Zack Stoltz, Jonathan Rogers 

Creative

Laura Di Pede, Raleigh Drennon, Jared Rawlings, John Hayden, Amanda Walla, Luka Ivković

Production

Thomas Reneau, Sam Grant

Project Management

Jenny Kroger, Emily Olinger, Tai Neuman

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