“Showing that strength isn’t simply a goal, it’s a feeling.”

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

Planet Fitness

We're All Strong
on this Planet

SHOWING THAT the biggest lift comes from THOSE around you.

Planet Fitness wasn't built for the already built. It was made for those who avoided gyms in the first place.

But as fitness evolved beyond just lifting weights, it was clear the brand needed a bigger role in people’s lives. 

Our team helped Planet Fitness shift gears, transforming gyms across the nation into communities built to lift each other up.

Results & RecognitioN

6.7%

same-store sales growth

181

new locations opened

Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.
Luka Ivkovic — Brand Manager, Brand Strategist and Advertising Portfolio showcasing integrated marketing campaigns, brand strategy and creative work.

FAQs

Agency

BarkleyOKRP

Role

Campaign & Team Management

Client Communications

Media Partner Communications

Industry Trend Reporting

Competitive Analysis 

Project Tracking & Organization

Asset Preparation & Delivery

Team

Project Management        

Danielle Jones, Zoe Branco, Zoe Yedwab

Account Management

Julie Barr, Ashley Cox, Haley Brantingham, Madie Waite, Rylee Walker, Karen Barkema, Luka Ivković

Strategy   

Chris Cardetti, Molly Smith, Ann Fenley, Maggie Brown, Lauren Dismond

Social

Matt Mills, Anne Love Field, Ryce Stuckey, Cameron Birdsall, Kim Chungong, Emily Waters, Theresa O'Leary, Molly McWhertor, Caroline Adams, Ashley Zellers

Creative 

Katy Hornaday, Berk Wasserman, Ali Esterly, Chris Larberg, Arthur Cherry, Justin Smith, Sue Salvi, Alexa Ryzinski, Sierra Hunter, Marie Aholt

Production

Jake Burnett, Shawn Wallace, Kerry Rounds

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